Music Selection in Video Production

For those of you who do not know this, it is quite literally against the law to take your favorite song from the radio, and slap it to a video of your product or business, and post it to the internet. Doing so would constitute a copyright violation in almost all cases, unless you acquire the proper licensing OR wrote and produced that piece of music yourself.

At DockLight Productions, one of the most common compliments we get relates to selection of music we use for our videos. Today, I'd like to share why that is and how it is we discover such good music in the first place, and then how we license and acquire these songs for legal use in our video productions. 

Firstly, you should know, I, Matthew Dockery, I love music. I spend hours and hours AND HOURS listening to different artists and chasing rabbit holes all over the internet tracking down quality tunes. This just happens to be a hobby of mine, something I enjoy immensely. When you hear the right song sometimes, it hits you like a flood of warmth to the left prefrontal cortex. Sometimes when this happens, the video edit I'm working on practically edits itself. Ok, maybe that's an exaggeration, but I think you get what I'm saying. Finding the right music for a project is half the battle. I'm not exaggerating when I say this: I've spent more time researching and licensing music on some projects than I did shooting and editing the video.  

Why would I torture myself with so many endless hours of internet surfing for music you might ask? Well, besides it just being a pleasant task for me as I mentioned previously, music.... and just all audio sound in general, is far more crucial to producing a quality video than I think people give credit. Haven't you ever put on a movie only to find yourself multitasking, either looking at your phone, folding laundry, cuddling your pupper, whatever it may be, but you left that movie on in the background and somehow, you still were able to follow the story? At least on some level? That's because of sound design, the audio, foley too. All of those bits of the movie that you consumed thru your ears, it kept you engaged and I'd be willing to bet that it's caused you to want to rewind a movie to go back and consume the visuals that were linked with the audio bits that caught your attention for that brief moment. Audio, and music included, is incredibly important to making high quality, engaging, captivating videos.

So where do I find all this great music you're likely asking me at this point. Well lucky you, I'm going to share a list of the places I look for music here today. Believe it or not, there are lots of places on the internet that help content creators such as ourselves to browse music tracks, for free, and then license that song for fair usage. Here is the list of places I love to browse:

Yes it takes time, but if you thoroughly browse those websites, you're guaranteed to find some quality songs for your next video project. Don't have the time to browse? We're happy to produce your video for you. Contact us today :)

Thanks for stopping by fam. Signing off,

Matthew Dockery